Texans in Mexico
One of the most representative activities in USA are professional sports.
Having the opportunity to experience a professional Football game and the classic Tailgate Party in Mexico City, has been one of the most ambitious projects.
Together with Houston Tourism Office and the Texans, we were able to bring this experience previous to the game.
Jointly with more than 150 strategic partners, we invited press, influencers and key clients, reaching more than $540,000 USD in media value as well as 300K impressions in social handles.